Cathrin Kröll takes the reigns from Horst-Dietrich Kraus - Changeover in marketing at Pilz

Change in management of the Marketing and Communications department at Pilz: from 1 October 2024, Cathrin Kröll will be responsible for the automation company's marketing activities as Vice President Global Marketing. She succeeds Horst-Dietrich Kraus, who is passing over the reigns after 30 years.

With Cathrin Kröll (43), the family business was able to appoint a successor from within its own ranks to the role of department head: Cathrin Kröll, previously Senior Manager International Marketing Management, has worked at Pilz for 19 years in various areas of sales and marketing. From 1 October, she will be Vice President Global Marketing at Pilz. As such, in future she will be responsible for global marketing and communication for the safe automation solutions supplier.

Horst-Dietrich Kraus (64) had previously held the position for 30 years. In that time, he built up the marketing department and played a key role in developing Pilz into a leading brand for safe automation. Horst-Dietrich Kraus will remain with the company: he will take on the position of Senior Manager Brand Protection and be responsible for the international protection of the brand Pilz, and Pilz brands.
"Marketing and communication have always been very important to Pilz. They make a lasting contribution to our company's success. This change in marketing management fills me with gratitude: firstly, for what Horst-Dietrich Kraus and his team have achieved in the past. And secondly, because we have been able to fill this position so well with Cathrin Kröll. Imaginative marketing remains a hallmark of Pilz," says a delighted Susanne Kunschert, Managing Partner of Pilz GmbH & Co. KG.